#MotherCulture

Celebrating #MotherCulture on Mother’s Day

Every year around Mother’s Day, we reflect on #MotherCulture – our campaign and movement to celebrate real moms drinking our kefir. The idea behind #MotherCulture is simple – everything, including kefir, starts with a mother.   Cheers to Mom Mothers do so much for us and while one day a year isn’t nearly enough to […]


How to Give Baby’s Immune System a Head Start

We’ve known for a long time that kefir and probiotics are beneficial to health, and we continue to be excited when we learn of more and more research that supports our knowledge. From studies recommending our favorite bugs for management of digestive disorders, including Ulcerative Colitis, to papers that illustrate the gut-mind connection, probiotics are in the health spotlight more than […]


#MotherCulture 2015: Our Favorite Mom Moments

Last year for our #MotherCulture campaign, we interviewed six extraordinary moms for insight into their lives, their families and what #MotherCulture means to them. In a sense, we wanted to know what it means to be a mom, according to moms. Below are our favorite highlights from the interviews.   #MotherCulture Mom Charlotte Hilton Andersen: […]


Revisiting #MotherCulture for Mother’s Day 2015

In May of 2014, we rolled out our #MotherCulture campaign, celebrating the fact that everything, including kefir, starts with a mother. In honor of the upcoming Mother’s Day holiday and moms everywhere, we’re revisiting #MotherCulture and sharing what it means to us today.   So what is #MotherCulture – how did it start? In short, […]


Charity Miles is so #MotherCulture

Our friend Gene is the founder of Charity Miles, an app we frequently partner with to raise money for worthy causes through physical activity. He even won a Webby this week for his incredible work. Plus, he met Doge at the ceremony! Below is a quick Q&A with Gene about fitness and #MotherCulture. Enjoy, and […]


#MotherCulture Mamas

As part of our new #MotherCulture campaign, we’re interviewing moms all month for their inspiring takes on healthy motherhood. Moms have one of the toughest jobs in the world and we at Lifeway applaud you for all that you do to make our world a happier, healthier place!   Mom: Charlotte Hilton Andersen, 35, Denver, […]


Sharing our #MotherCulture + Easy Baby Food Recipe

The benefits of abundant and diverse microflora in infants have been in the news lately. The news that a healthier community of gut bacteria can help babies calm down from colicky episodes has had our phones at Lifeway ringing off the hook! “How soon can I start giving my baby your probiotic kefir?” deranged and […]


What Does #MotherCulture Mean to You?

Lifeway is proud to unveil our #MotherCulture campaign with a series of ads featuring real moms who drink real kefir. Everything, including kefir, starts with a mother. While we have our own stories to share, we want to hear from our friends and fans! Lifeway CEO Julie Smolyansky is utilizing her leadership role to make […]