New Products

What’s New at Lifeway!

We’ve been hard at work developing some amazing new ways to #LoveYourGuts! It’s perfect timing, too. The global probiotics market is expected to reach $57.4 billion by 2022. We’re excited to be at the forefront with our new lines of tasty, accessible, and nutritious products for the whole family. Check out what’s new below.   Introducing […]


New Lifeway Products, Beautiful New Booth, and More at Expo West 2017

We’ll be at Expo West 2017 this weekend with TWO booths, yes count ’em – TWO, to showcase our new products. Come find us at our completely revamped showcase booth #3838 in the natural and specialty foods section and #1781 in the supplements section. And get excited because we’ll be presenting our new Lifeway Elixir beverage […]


Introducing Lifeway Elixir: Your New Favorite Organic, Sparkling Probiotic Beverage

We’re excited to announce the release of our brand new Lifeway Elixir, a tasty organic, non-dairy, probiotic sparkling beverage that’s low in calories. It’s refreshing, delicious, and functional. We’re so proud of the great-tasting, low-sugar, healthy concept we’ve created, thanks in part to customer feedback — if you’re reading this, we love you!   We’ll be previewing our new […]


Happy Holidays with Eggnog Kefir!

Eggnog Low Fat Kefir is back on shelves! Check the below list to see if Eggnog Kefir can be found near you.   If you’re still having a hard time finding it near you, you can always use our Product Request Form and request it at your local grocery or health food store. Acme Big […]


Cranberry Crème Brûlée is back!

One of our Holiday favorites is back on shelves! Check the below list to see if Cranberry Crème Brûlée Kefir can be found near you.   If you’re still having a hard time finding it near you, you can always use our Product Request Form and request it at your local grocery or health food […]


Welcome Back, Watermelon Kefir!

The wait is finally over! Our Limited Edition Lowfat Watermelon Kefir is back on shelves! Just in time for summer, your favorite cooling snack has returned to stores near you and is ready to make this year’s Season of the Sun your best yet!   The Low Down Available only for the next few months, our […]


Cynthia Rowley + Lifeway: A Night of Fashion and Fitness in Chicago!

Summer is near… which means our limited edition spring flavor, Hibiscus Rhubarb Pie, won’t be on shelves for much longer! If you haven’t tried it, time is running out! Hibiscus Rhubarb Pie will be on shelves until June. Then our summer flavor, Watermelon, will be available. If you haven’t seen Hibiscus Rhubarb Pie on shelves near you, make a request at the following stores…


Introducing NEW Lifeway Live & Active Wear!

Over the past few months, we’ve been working on some seriously cool projects, many of which we revealed at Expo West. From probiotic pills to kefir starter kits, our new products aim to provide the probiotic support your digestive and immune systems crave. But what about the rest of your body? What about what goes […]


Look What We’re Launching at Expo West

It’s that time of year again! Natural Products Expo West is here and the Lifeway team is all hands on deck as we showcase our latest and greatest kefir products. We’ve been working hard over the past year to formulate fantastic new kefir flavors and products for you to enjoy and can’t wait to reveal […]