New Products

Pop Your Probiotics: Our probiotic supplements are now on shelves

Our new probiotic supplements offer a convenient way to get your daily dose of probiotics at home, at work, or even on the road. Our high potency probiotic pills are gluten-free, vegetarian-friendly, non-GMO, Kosher-certified, free of allergens such as nuts and lactose, and easier to check on a cross-country flight than a case of kefir.


Let’s Spoon: Kefir Cups are Now Nationwide

Our kefir cups are now available nationwide! Each cup has the thick, creamy texture of your favorite Greek Yogurt with up to twice as many probiotics. Packed with protein and calcium, each 5oz container comes complete with a mini spoon and resealable lid so you can enjoy it anytime. It comes in both organic and non-organic varieties!


What’s New at Lifeway!

We’ve been hard at work developing some amazing new ways to #LoveYourGuts! It’s perfect timing, too. The global probiotics market is expected to reach $57.4 billion by 2022. We’re excited to be at the forefront with our new lines of tasty, accessible, and nutritious products for the whole family. Check out what’s new below.   Introducing […]


New Lifeway Products, Beautiful New Booth, and More at Expo West 2017

We’ll be at Expo West 2017 this weekend with TWO booths, yes count ’em – TWO, to showcase our new products. Come find us at our completely revamped showcase booth #3838 in the natural and specialty foods section and #1781 in the supplements section. And get excited because we’ll be presenting our new Lifeway Elixir beverage […]


Introducing Lifeway Elixir: Your New Favorite Organic, Sparkling Probiotic Beverage

We’re excited to announce the release of our brand new Lifeway Elixir, a tasty organic, non-dairy, probiotic sparkling beverage that’s low in calories. It’s refreshing, delicious, and functional. We’re so proud of the great-tasting, low-sugar, healthy concept we’ve created, thanks in part to customer feedback — if you’re reading this, we love you!   We’ll be previewing our new […]


Happy Holidays with Eggnog Kefir!

Eggnog Low Fat Kefir is back on shelves! Check the below list to see if Eggnog Kefir can be found near you.   If you’re still having a hard time finding it near you, you can always use our Product Request Form and request it at your local grocery or health food store. Acme Big […]


Cranberry Crème Brûlée is back!

One of our Holiday favorites is back on shelves! Check the below list to see if Cranberry Crème Brûlée Kefir can be found near you.   If you’re still having a hard time finding it near you, you can always use our Product Request Form and request it at your local grocery or health food […]


Welcome Back, Watermelon Kefir!

The wait is finally over! Our Limited Edition Lowfat Watermelon Kefir is back on shelves! Just in time for summer, your favorite cooling snack has returned to stores near you and is ready to make this year’s Season of the Sun your best yet!   The Low Down Available only for the next few months, our […]


Cynthia Rowley + Lifeway: A Night of Fashion and Fitness in Chicago!

Summer is near… which means our limited edition spring flavor, Hibiscus Rhubarb Pie, won’t be on shelves for much longer! If you haven’t tried it, time is running out! Hibiscus Rhubarb Pie will be on shelves until June. Then our summer flavor, Watermelon, will be available. If you haven’t seen Hibiscus Rhubarb Pie on shelves near you, make a request at the following stores…