New ProBugs Are Here! Now with 12 Probiotics and a Refreshed Pouch

When our founder Michael Smolyansky was still with us, he and our CEO Julie would often discuss the need for a kids product. They knew kids needed probiotics. They knew kids loved kefir. They just needed some kid-friendly flavors and packaging. In April of 2002, Julie had an epiphany that led to the creation of […]


New Lifeway Products, Beautiful New Booth, and More at Expo West 2017

We’ll be at Expo West 2017 this weekend with TWO booths, yes count ’em – TWO, to showcase our new products. Come find us at our completely revamped showcase booth #3838 in the natural and specialty foods section and #1781 in the supplements section. And get excited because we’ll be presenting our new Lifeway Elixir beverage […]


Grab a FREE Bag of ProBugs Bites!

You read that right – we’re giving you the chance to win a free bag of our family-friendly ProBugs Bites Freeze-dried Kefir Melts!

When we say family-friendly, we mean it! These bites are specially formulated for tiny tummies (more specifically, toddlers nine months and older) and dissolve quickly, delivering 10 live and active probiotic cultures in a gentle, effective way.


Mental Health in America: National Mental Health Month

Last week we introduced our Mental Health Awareness Month series with a post about new research showing a connection between probiotic-rich foods, such as kefir, and reduced anxiety. We also talked about the White House’s National Microbiome Initiative (NMI), which will “advance microbiome science in ways that will benefit individuals, communities, and the planet.” Today we’re taking this series […]


The Secret to Happiness? Gut Health

May is Mental Health Awareness Month, a month where those who often suffer silently are acknowledged. As kefir producers, it makes us proud to know that our product may aid in bolstering mental health. There have been several studies that have linked probiotic-rich foods to a decrease in anxiety. In fact, we’ve written about probiotics’ potential mental health benefits before.


Win Free Tickets to Austin City Limits!

We’re returning to Austin, Texas once again for this year’s Austin City Limits Music Festival and bringing our favorite “festival within a festival” Austin Kiddie Limits with us! Austin Kiddie Limits Shimmy, shake and grab some paint at Austin Kiddie Limits, ACL’s family-friendly festival within a festival, presented by Lifeway Kefir! Children of all ages […]


Introducing Pretty Plain, the Newest ProBug!

You asked for her, and we delivered! It’s with great pleasure and pride that we introduce to you the newest member of the ProBugs family, Pretty Plain Pearl!   Like all of our ProBugs, Pretty Plain contains 10 live and active probiotic cultures and is made with whole milk that is certified USDA Organic. What sets […]