New ProBugs Are Here! Now with 12 Probiotics and a Refreshed Pouch

When our founder Michael Smolyansky was still with us, he and our CEO Julie would often discuss the need for a kids product. They knew kids needed probiotics. They knew kids loved kefir. They just needed some kid-friendly flavors and packaging. In April of 2002, Julie had an epiphany that led to the creation of […]


Pop Your Probiotics: Our probiotic supplements are now on shelves

Our new probiotic supplements offer a convenient way to get your daily dose of probiotics at home, at work, or even on the road. Our high potency probiotic pills are gluten-free, vegetarian-friendly, non-GMO, Kosher-certified, free of allergens such as nuts and lactose, and easier to check on a cross-country flight than a case of kefir.


What are natural flavors?

Artificial flavors, natural flavors – you’ve seen them on labels, but what are the differences between the two? Natural flavors, as the name indicates, are derived from real, natural sources. All natural flavors that Lifeway uses are made from fruit juices, fruit essences, and essential oils. The fruit flavoring is derived from the fruit itself. […]


#QuantumParty to Support Whole Planet Foundation starts tomorrow!

The Quantum Collective Southwest Invasion is this weekend and we couldn’t be more ready. With the winter weather is still hanging on in our hometown of Chicago, we’re looking forward to a sunny weekend of music, art and, of course, kefir! Lifeway and Quantum Collective’s Southwest Invasion The Quantum Collective is an innovative music marketing company that […]


Pre-Party for the Grammy’s® with the Whole Planet Foundation

Who’s ready for the Grammy’s®? We are! For the Whole Planet Foundation’s Pre-Grammy® party, that is. This year, the WPF will once again partner with Planet LA Records and Clamorhouse to host an exclusive music showcase to raise funds for their microlending programs. Keeping with our mission to be good for more than just you, […]