Document and Entity Information [Abstract] Document And Entity Information [Abstract] Statement [Table] Statement [Line Items] Document Type Amendment Flag Document Period End Date Document Fiscal Year Focus Document Fiscal Period Focus Entity Registrant Name Entity Central Index Key Current Fiscal Year End Date Entity Filer Category Entity Common Stock, Shares Outstanding Entity Public Float Entity Well-known Seasoned Issuer Entity Current Reporting Status Entity Voluntary Filers Consolidated Statements Of Financial Condition [Abstract] Assets [Abstract] ASSETS Cash and Cash Equivalents, at Carrying Value Cash and cash equivalents at the end of the period Cash and cash equivalents at the beginning of the period Cash and cash equivalents Cash and Cash Equivalents, at Carrying Value, Total Short-term Investments Investments Short-term Investments, Total Certificates of Deposit, at Carrying Value Certificates of deposits in financial institutions Inventory, Net Inventories Inventory, Net, Total Accounts Receivable, Net, Current Accounts receivable, net of allowance for doubtful accounts and discounts Accounts Receivable, Net, Current, Total Prepaid Expense and Other Assets, Current Prepaid expenses and other current assets Prepaid Expense and Other Assets, Current, Total Accounts and Other Receivables, Net, Current Other receivables Deferred Tax Assets, Net, Current Deferred Tax Assets, Net, Current, Ending Balance Deferred Tax Assets, Net, Current, Beginning Balance Deferred income taxes Deferred Tax Assets, Net, Current, Total Income Taxes Receivable, Current Refundable income taxes Assets, Current Total current assets Property, Plant and Equipment, Net Property, Plant and Equipment, Net, Ending Balance Property, Plant and Equipment, Net, Beginning Balance Property and equipment, net Property, Plant and Equipment, Net, Total Intangible Assets [Abstract] Intangible Assets Abstract Intangible assets Indefinite-lived intangible assets, including goodwill. Indefinite-lived Intangible Assets, Including Goodwill Goodwill and other non amortizable brand assets Finite-Lived Intangible Assets, Net Other intangible assets, net of accumulated amortization of $3,087,940 and $2,304,107 at December 31, 2011 and 2010, respectively Finite-Lived Intangible Assets, Net, Total Total intangible assets. Total Intangible Assets Total intangible assets Other Assets, Noncurrent [Abstract] Other Assets Accounts Receivable, Net, Noncurrent Long-term accounts receivable net of current portion Accounts Receivable, Net, Noncurrent, Total Assets Total assets Liabilities and Equity [Abstract] LIABILITIES AND STOCKHOLDERS' EQUITY Bank Overdrafts Checks written in excess of bank balances Notes Payable, Current Current maturities of notes payable Notes Payable, Current, Total Accounts Payable, Current Accounts payable Accounts Payable, Current, Total Accrued Liabilities, Current Accrued expenses Accrued Liabilities, Current, Total Liabilities, Current Total current liabilities Notes Payable, Noncurrent Notes payable Notes Payable, Noncurrent, Total Deferred Tax Liabilities, Noncurrent Deferred income taxes Liabilities Total liabilities Stockholders' Equity Attributable to Parent [Abstract] Stockholders' equity Common Stock, Value, Issued Common Stock, Value, Issued, Ending Balance Common Stock, Value, Issued, Beginning Balance Common stock, no par value; 20,000,000 shares authorized; 17,273,776 shares issued; 16,409,317 shares outstanding at December 31, 2011; 17,273,776 shares issued; 16,536,657 shares outstanding at December 31, 2010 Common Stock, Value, Issued, Total Additional Paid in Capital Additional Paid in Capital, Ending Balance Additional Paid in Capital, Beginning Balance Paid-in-capital Additional Paid in Capital, Total Treasury Stock, Value Treasury stock, at cost Treasury Stock, Value, Ending Balance Treasury Stock, Value, Beginning Balance Treasury stock, at cost Retained Earnings (Accumulated Deficit) Retained Earnings (Accumulated Deficit), Ending Balance Retained Earnings (Accumulated Deficit), Beginning Balance Retained earnings Retained Earnings (Accumulated Deficit), Total Accumulated Other Comprehensive Income (Loss), Net of Tax Accumulated Other Comprehensive Income (Loss), Net of Tax, Ending Balance Accumulated Other Comprehensive Income (Loss), Net of Tax, Beginning Balance Accumulated other comprehensive loss, net of taxes Accumulated Other Comprehensive Income (Loss), Net of Tax, Total Stockholders' Equity Attributable to Parent Beginning Balance Balance Balance Total stockholders' equity Total stockholders' equity Liabilities and Stockholders' Equity Total liabilities and stockholders' equity Finite-Lived Intangible Assets, Accumulated Amortization Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment, Ending Balance Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment, Beginning Balance Accumulated amortization Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment, Total Accumulated Amortization Common Stock, Par or Stated Value Per Share Common stock, no par value Common Stock, Shares Authorized Common stock, shares authorized Common Stock, Shares, Issued Balance, shares issued Balance, shares issued Common stock, shares issued Common Stock, Shares, Issued, Total Common Stock, Shares, Outstanding Balance, shares outstanding Balance, shares outstanding Common stock, shares outstanding Consolidated Statements Of Income And Comprehensive Income [Abstract] Sales Revenue, Goods, Gross Gross sales Sales Discounts, Returns and Allowances, Goods Less: discounts and allowances Less: discounts and allowances Sales Discounts, Returns and Allowances, Goods, Total Sales Revenue, Goods, Net Net Sales Net sales Cost of Goods Sold, Excluding Depreciation, Depletion, and Amortization Cost of goods sold Cost of Goods Sold, Depreciation Depreciation expense Cost of Goods Sold Total cost of goods sold Gross Profit Gross profit Selling Expense Selling expenses General and Administrative Expense General and administrative General and Administrative Expense, Total Other Depreciation and Amortization Amortization expense Operating Expenses Total operating expenses Operating Income (Loss) Income from operations Income from operations Nonoperating Income (Expense) [Abstract] Other income (expense): Investment Income, Interest and Dividend Interest and dividend income Interest and dividend income Investment Income, Interest and Dividend, Total Rental Income, Nonoperating Rental income Interest Expense Interest expense Interest expense Interest Expense, Total Impairment of Investments Impairment of investments Impairment of investments Other than Temporary Impairment Losses, Investments, Total Impairment of investments Gain (loss) on sale of investments, net Loss (gain) on sale of investments, net Gain (Loss) on Sale of Investments Gain (loss) on sale of investments, net Gain (Loss) on Sale of Investments, Total Loss (Gain) on sale of investments, net Other Nonoperating Expense Other expense Other expense Other Nonoperating Expense, Total Other Nonoperating Income (Expense) Total other income (expense) Total other income (expense) Income (Loss) from Continuing Operations before Income Taxes, Extraordinary Items, Noncontrolling Interest Income before provision for income taxes Income before provision for income taxes Income Tax Expense (Benefit) Provision for income taxes Income Tax Expense (Benefit), Total Net Income (Loss) Attributable to Parent Net income Net income Net income Earnings Per Share, Basic and Diluted Basic and diluted earnings per common share Basic and diluted earnings per common share The average number of shares or units issued and outstanding that are used in calculating basic and diluted EPS. Weighted Average Number of Share Outstanding Basic and Diluted Weighted average number of shares outstanding Comprehensive Income (Loss), Net of Tax, Attributable to Parent [Abstract] COMPREHENSIVE INCOME Other Comprehensive Income (Loss), Tax [Abstract] Other comprehensive income (loss), net of tax: Other Comprehensive Income, Unrealized Holding Gain (Loss) on Securities Arising During Period, Net of Tax Unrealized gains (losses) on investments (net of tax) Other Comprehensive Income (Loss), Reclassification Adjustment for Sale of Securities Included in Net Income, Tax Less reclassification adjustment for (gains) losses included in net income (net of taxes) Comprehensive Income, Net of Tax, Attributable to Parent Comprehensive income Consolidated Statements Of Changes In Stockholders' Equity [Abstract] Statement, Equity Components [Axis] Equity Component [Domain] Equity Component [Domain] Parent [Member] Parent [Member] Common Stock [Member] Common Stock [Member] Additional Paid In Capital [Member] Paid In Capital [Member] Treasury Stock [Member] Treasury Stock [Member] Retained Earnings [Member] Retained Earnings [Member] Accumulated Other Comprehensive Income [Member] Accumulated Other Comprehensive Income (Loss), Net Of Tax [Member] Treasury Stock, Shares Balance, treasury stock, shares Balance, treasury stock, shares Stock Redeemed or Called During Period, Shares Redemption of stock, shares Stock Redeemed or Called During Period, Value Redemption of stock Redemption of stock Issuance of treasure stock for compensation shares. Issuance Of Treasure Stock For Compensation Shares Issuance of treasury stock for compensation, shares Issuance of treasure stock for compensation value. Issuance Of Treasure Stock For Compensation Value Treasury stock issued for compensation Issuance of treasury stock for compensation Issuance of treasury stock for compensation Treasury stock issued for compensation Other Comprehensive Income (Loss), Unrealized Holding Gain (Loss) on Securities Arising During Period, Tax Unrealized gains on investments (net of tax) Unrealized gains (losses) on securities, net of taxes Other Comprehensive Income (Loss), Available-for-sale Securities Adjustment, Net of Tax, Total Consolidated Statements Of Cash Flows [Abstract] Net Cash Provided by (Used in) Operating Activities [Abstract] Cash flows from operating activities: Adjustments to Reconcile Net Income (Loss) to Cash Provided by (Used in) Operating Activities [Abstract] Adjustments to reconcile net income to net cash flows from operating activities, net of acquisition: Depreciation, Depletion and Amortization Depreciation, Depletion and Amortization, Total Depreciation and amortization Gain (Loss) on Disposition of Assets Loss on disposition of equipment Loss on disposition of equipment Gain (Loss) on Disposition of Assets, Total Loss on sale of equipment Deferred Income Tax Expense (Benefit) Deferred Income Tax Expense (Benefit), Total Deferred income taxes Provision for Doubtful Accounts Bad debt expense Increase (Decrease) in Operating Capital [Abstract] (Increase) decrease in operating assets: Increase (Decrease) in Accounts Receivable Accounts receivable Accounts receivable Accounts receivable Increase (Decrease) in Other Receivables Other receivables Other receivables Increase (Decrease) in Inventories Inventories Inventories Increase (Decrease) in Inventories, Total Inventories Refundable Income Taxes Refundable income taxes Refundable income taxes Refundable income taxes Increase (Decrease) in Prepaid, Deferred Expense and Other Assets Prepaid expenses and other current assets Increase (Decrease) in Prepaid, Deferred Expense and Other Assets, Total Prepaid expenses and other current assets Increase (Decrease) in Operating Liabilities [Abstract] Increase (decrease) in operating liabilities: Increase (Decrease) in Accounts Payable Increase (Decrease) in Accounts Payable Increase (Decrease) in Accounts Payable, Total Accounts payable Increase (Decrease) in Accrued Liabilities Increase (Decrease) in Accrued Liabilities Increase (Decrease) in Accrued Liabilities, Total Accrued expenses Net Cash Provided by (Used in) Operating Activities Net cash provided by operating activities Net Cash Provided by (Used in) Investing Activities [Abstract] Cash flows from investing activities: Payments to Acquire Investments Purchases of investments Payments to Acquire Investments, Total Purchases of investments Payments for (Proceeds from) Investments Proceeds from sale of investments Payments for (Proceeds from) Investments, Total Proceeds from sale of investments Payments to Acquire Short-term Investments Investments in certificates of deposits Investments in certificates of deposits Payments for (Proceeds from) Short-term Investments Proceeds from redemption of certificates of deposit Payments for (Proceeds from) Short-term Investments, Total Proceeds from redemption of certificates of deposit Payments to Acquire Property, Plant, and Equipment Purchases of property and equipment Payments to Acquire Property, Plant, and Equipment, Total Purchases of property and equipment Payments to Acquire Other Productive Assets Acquisition of the assets of First Juice Acquisition of the assets of First Juice Net Cash Provided by (Used in) Investing Activities Net cash (used in) provided by investing activities Net Cash Provided by (Used in) Financing Activities [Abstract] Cash flows from financing activities: Proceeds from Notes Payable Proceeds from note payable Proceeds from Notes Payable, Total Proceeds from (Repayments of) Bank Overdrafts Checks written in excess of bank balances Payments for Repurchase of Equity Purchases of treasury stock Payments for Repurchase of Equity, Total Purchases of treasury stock Proceeds from (Repayments of) Notes Payable Repayment of notes payable Proceeds from (Repayments of) Notes Payable, Total Repayment of notes payable Net Cash Provided by (Used in) Financing Activities Net cash used in financing activities Cash and Cash Equivalents, Period Increase (Decrease) Net (decrease) increase in cash and cash equivalents Nature Of Business [Abstract] Nature of Operations [Text Block] Nature Of Business Summary Of Significant Accounting Policies [Abstract] Significant Accounting Policies [Text Block] Summary Of Significant Accounting Policies Acquisitions [Abstract] Investments in Debt and Marketable Equity Securities (and Certain Trading Assets) Disclosure [Text Block] Acquisitions Intangible Assets [Abstract] Intangible Assets Disclosure [Text Block] Intangible Assets Investments [Abstract] Investments and Other Noncurrent Assets [Text Block] Investments Inventories [Abstract] Inventory Disclosure [Text Block] Inventories Property And Equipment [Abstract] Property, Plant and Equipment Disclosure [Text Block] Property And Equipment Accrued Expenses [Abstract] Accounts Payable and Accrued Liabilities Disclosure [Text Block] Accrued Expenses Notes Payable [Abstract] Debt Disclosure [Text Block] Notes Payable Commitments And Contingencies [Abstract] Commitments and Contingencies Disclosure [Text Block] Commitments And Contingencies Provision For Income Taxes [Abstract] Income Tax Disclosure [Text Block] Provision For Income Taxes Supplemental Cash Flow Information [Abstract] Supplemental Cash Flow Information Related Text Supplemental Cash Flow Information Stock Award And Stock Option Plans [Abstract] Stock Award and Stock Option Plans Disclosure [TextBlock] Stock Award And Stock Option Plans Fair Value Measurements [Abstract] Fair Value Disclosures [Text Block] Fair Value Measurements Recent Accounting Pronouncements [Abstract] Schedule of New Accounting Pronouncements and Changes in Accounting Principles [Table Text Block] Recent Accounting Pronouncements