Lifeway Foods is bringing back a fan favorite! The Basics Plus line of kefir and colostrum, which first hit shelves nearly 30 years ago, is making a comeback. These grab-and-go supplement shots combine Lifeway’s signature blend of gut-loving probiotics with nutrient-dense colostrum in a convenient format, helping you support your body anytime, anywhere, without skipping a beat.
Back in the late 1990s, Lifeway was already ahead of its time. We introduced one of the first dairy-based supplements to U.S. grocery aisles with Basics Plus Lifeway Kefir, combining probiotics with colostrum to create one of the earliest functional foods aimed at supporting both digestive and immune health. And now, these delicious bottles will return to delight a whole new generation of health enthusiasts.
A Pioneering Legacy Meets Today’s Demand
“Lifeway has always been ahead of the curve,” said Julie Smolyansky, CEO of Lifeway Foods. “We introduced kefir to mainstream America, and we launched a dietary supplement with kefir and colostrum 30 years before anyone else was ready. We started a conversation. Now that colostrum has gone mainstream and kefir is booming, it’s the perfect time to reintroduce this powerful combination with Basics Plus. Many of the leading probiotic shots contain water, brown rice powder, and sugar as their key ingredients. I believe there’s an opportunity to bring consumers a higher-quality product, made with better ingredients, that is both nutritious and more affordable than what’s currently on the market.”
Today, probiotics are more popular than ever, and Lifeway Kefir, in particular, has captured the spotlight. With its rich, cultured goodness and a variety of unbeatable flavors, each sip of Lifeway Kefir feels like a small act of self-care, delivering probiotics that support gut health, immunity, skin health, and mental well-being. Adding it to your daily routine has never been easier or more enjoyable.
Colostrum is also gaining recognition as a go-to ingredient for health-conscious people. Naturally nutrient-dense and full of bioactive compounds, it’s catching the attention of those who want to take thoughtful steps to support their body from the inside out. It’s rich in protein, essential fatty acids, antioxidants, and immunoglobulins that may help reduce intestinal permeability, fight infection and inflammation, and enhance athletic performance and recovery.
Studies have indicated colostrum may:
- Reinforce appropriate immune response, helping the body fight infection and inflammation. ¹
- Strengthen the intestinal barrier for digestive health benefits and have increased resistance to bacterial and mucosal infections. ²
- Increase intestinal permeability and reverse gut permeability in athletes, which may help with less digestive upset during exercise, as well as better performance and recovery.
- Enhance body composition by promoting muscle gain and fat loss. ³
Colostrum and probiotics together create a union that feels both thoughtful and complete. They work in tandem to support the body in ways you can feel and appreciate, offering a foundation of care that blends seamlessly into your daily routine. With this duo on your side, supporting your health feels effortless, simple, and even enjoyable.
Lifeway is thrilled to bring Basics Plus Lifeway Kefir back to shelves and can’t wait for fans, old and new, to experience this unique combination of kefir and colostrum. Tiny but mighty, these 3.5oz grab-and-go shots can be enjoyed anytime, anywhere, turning your everyday routine into a delicious, health-smart moment. It’s just another way Lifeway loves your guts!