New Products

Lifeway Yearly Roundup

It’s the time of the year when we look back with reflection and thanks. As we end 2023, we’re recapping our top recipes, Lifeway products, blog posts, and fun events we shared with you this year. We’re so grateful that you chose to be a part of 2023 with Lifeway. Thank you! Here are the […]


Happy Holidays with Eggnog Kefir!

Eggnog Low Fat Kefir is back on shelves! Check the below list to see if Eggnog Kefir can be found near you.   If you’re still having a hard time finding it near you, you can always use our Product Request Form and request it at your local grocery or health food store. Acme Big […]


New ProBugs Are Here! Now with 12 Probiotics and a Refreshed Pouch

When our founder Michael Smolyansky was still with us, he and our CEO Julie would often discuss the need for a kids product. They knew kids needed probiotics. They knew kids loved kefir. They just needed some kid-friendly flavors and packaging. In April of 2002, Julie had an epiphany that led to the creation of […]


Hibiscus Rhubarb Pie Kefir is Back on Shelves!

Spring is here, which means it’s Hibiscus Rhubarb Pie season. This limited edition flavor is a vibrant, floral blend that pairs well with fresh air and sunny days.

Our Lowfat Kefir is up to 99% lactose-free, gluten-free, and made with all natural, non-GMO ingredients. Hibiscus Rhubarb Pie is our limited edition spring flavor and is lightly sweetened with 1g of added cane sugar per ounce. You can use it in smoothies, dips, and other recipes. Or simply pour yourself a glass! After all, it is the Champagne of Dairy.


Cranberry Crème Brûlée is back!

One of our Holiday favorites is back on shelves! Check the below list to see if Cranberry Crème Brûlée Kefir can be found near you.   If you’re still having a hard time finding it near you, you can always use our Product Request Form and request it at your local grocery or health food […]


Let’s Spoon: Kefir Cups are Now Nationwide

Our kefir cups are now available nationwide! Each cup has the thick, creamy texture of your favorite Greek Yogurt with up to twice as many probiotics. Packed with protein and calcium, each 5oz container comes complete with a mini spoon and resealable lid so you can enjoy it anytime. It comes in both organic and non-organic varieties!


What’s New at Lifeway!

We’ve been hard at work developing some amazing new ways to #LoveYourGuts! It’s perfect timing, too. The global probiotics market is expected to reach $57.4 billion by 2022. We’re excited to be at the forefront with our new lines of tasty, accessible, and nutritious products for the whole family. Check out what’s new below.   Introducing […]


New Lifeway Products, Beautiful New Booth, and More at Expo West 2017

We’ll be at Expo West 2017 this weekend with TWO booths, yes count ’em – TWO, to showcase our new products. Come find us at our completely revamped showcase booth #3838 in the natural and specialty foods section and #1781 in the supplements section. And get excited because we’ll be presenting our new Lifeway Elixir beverage […]


Introducing Lifeway Elixir: Your New Favorite Organic, Sparkling Probiotic Beverage

We’re excited to announce the release of our brand new Lifeway Elixir, a tasty organic, non-dairy, probiotic sparkling beverage that’s low in calories. It’s refreshing, delicious, and functional. We’re so proud of the great-tasting, low-sugar, healthy concept we’ve created, thanks in part to customer feedback — if you’re reading this, we love you!   We’ll be previewing our new […]