Lifeway is proud to announce it will be showcasing two brand new product lines: our innovative probiotic salad dressings and a new line of conventional whole milk kefir flavors that perfectly complement Lifeway’s popular organic whole milk kefir line. This provides consumers with new ways to use Lifeway Kefir and offers even more convenient ways for everyone to work probiotics into their routines using Lifeway’s products.
Natural Products Expo West 2025 will take place from March 4th-7th at the Anaheim Convention Center in Anaheim, CA. Attendees will also be able to sample the recently released Lactose-Free Flavor Fusions and game-changing Probiotic Smoothies + Collagen announced in late 2024. Expo West visitors will be among the first to see these breakthrough probiotic items, while also indulging in an array of creative recipes including kefir parfaits. Additionally, we’ll be sampling a variety of sweet and savory appetizers featuring our Farmer Cheese, which showcase the fan favorite’s versatility, protein content and distinctive flavor.
“At Lifeway, we’ve always been driven by a passion to thoughtfully craft products that nourish both body and mind and satisfy developing consumer demands, and the interest in kefir continues to grow thanks to the groundbreaking research linking fermented milk products and the decreased incidence of certain types of colorectal cancer,” said Julie Smolyansky, President and CEO of Lifeway Foods. “As pioneers of kefir and cultured dairy in the U.S., it is crucial that we lead innovation in the dairy aisle. Our newest offerings have a mixture of on-trend ingredients, along with fusion flavors and combinations never seen before, which research shows resonates with Gen Z and Millennial shoppers. We’ve done all this while still ensuring our new items are packed with the same high-quality, bioavailable nutrients that our core lines feature. I’m excited to return to Expo West this year to share our products and connect with food lovers, retailers and health enthusiasts who are as passionate about better-for-you foods as we are at Lifeway.”
Come See Us at Natural Products Expo West 2025!
To enjoy Lifeway products, discover the many health benefits of kefir and meet the team, Lifeway invites all attendees to stop by the following activations:
- Lifeway Foods Main Booth
#753 from March 4th-7th, 2025 - Trends and Innovations in the Wellness Beverage Marketplace, featuring Lifeway President and CEO Julie Smolyansky
Anaheim Marriott, March 4th from 8:30am – 10:00am - Early Morning Yoga Kick-off Event
Grand Plaza on Wednesday, March 5th from 7:30am – 9:00am - Females in Food Expo West Mixer with Lifeway President and CEO Julie Smolyansky
Anaheim Marriott on Wednesday March 5th from 5:30pm – 7:30pm - The Kefir Cookbook: An Ancient Healing Superfood for Modern Life, Recipes from My Family Table and Around the World book signing with Lifeway Foods CEO, Julie Smolyansky
Booth #753 on Thursday, March 6th from 2:00pm – 4:00pm
Learn more about Lifeway Kefir and our mission, and be sure to check out all of our products here to bring the benefits of cultured dairy into your homes and kitchens!