On June 18th, we celebrated a major milestone for Lifeway Kefir with National Kefir Day, making it the first national holiday for us at Lifeway Kefir! To culminate the festivities, and to show our thanks to all those who have supported Lifeway over the years, we hosted a celebratory drone show in Chicago on Friday, June 20th to kick off the celebration of our “Road to 40” to honor the last four decades of bringing gut-nourishing kefir into homes across America.
Lifeway’s rich heritage is well-loved by Lifeway fans that know this ancient superfood came to America by way of the Smolyansky family who saw a need to bring kefir to America back in 1986. Lifeway President and CEO, Julie Smolyansky couldn’t have been more thrilled to be a part of event showcasing Lifeway’s place in American homes and hearts throughout the last 40 years.
“This magical evening kicks off a year of festivities in honor of 40 years of nourishing our communities with the power of probiotics,” said Lifeway President and CEO Julie Smolyansky. “We’re thrilled to celebrate in the Kefir Capital of the World and treat our fellow Chicagoans to a joyful show that reflects the energy of city we love and the Lifeway brand.”
In honor of nearly four decades of promoting gut health and wellness, Lifeway lit up the Chicago skyline over Lake Michigan on Friday, June 20, 2025 with a custom drone light show featuring images that showcased Lifeway’s “Road to 40” with an array of colorful lights in the shapes of Lifeway Kefir bottles, other Lifeway products, images of the Chicago skyline, popular Lifeway hashtags such as #DiscoverLifeway and more.
Crowds delighted in seeing the show and in joining us to celebrate such an important milestone. If you’re a part of the Lifeway family, we wanted to share this event with you, even if you couldn’t join us in person. Thank you to all of you who have not only purchased our products the last 40 years, but also shared your favorite memories with Lifeway, ways you love to use our products, and even inspired some of our favorite kefir flavors and trending recipes.
Find new ways to #DiscoverLifeway by checking out all of our latest recipes, and be sure to visit us on social media and tag us in your photos to show us how #LifewayLovesYourGuts!