Lifeway ProBugs Parade Down Michigan Avenue

The holiday season is kicking off this weekend in Chicago with the BMO Bank Magnificent Mile Lights Festival and for the first time, we’re participating with a Lifeway ProBugs-themed float!

Lifeway ProBugs Blast Lights Festival


To celebrate the release of our newest ProBugs product, Freeze Dried ProBugs Bites Kefir Melts, we’re debuting a new ProBugs-themed float and will be passing out our ProBugs Blast to hungry parade attendees (kids and parents alike).

Lifeway ProBugs Blast

Available in four fabulous flavors, Cherry Lime Supernova, Grape Galaxy, Strawberry Kiwi Comet, and Peach Mango Moon, our 3.5-ounce bottles of ProBugs Blast are perfect for lunch boxes, afterschool snacks, or anytime hunger strikes. Like all of our ProBugs products, Blast are:

  • up to 99% lactose-free
  • Naturally gluten-free
  • Made with USDA-certified organic milk
  • Packed with 12 live and active probiotic cultures that support healthy digestion
  • A good source of calcium and vitamin D

ProBugs are the perfect way to keep your child’s immune system strong this winter. If you can’t attend the parade, fear not: look for our ProBugs Blast and other ProBugs products on shelves at your local Mariano’s.

How and Where to Watch

The BMO Bank Magnificent Mile Light Festival kicks off at 11 a.m. Chicago residents can check out the festival in person, which begins at 11 a.m. CST at Pioneer Court (401 N. Michigan Avenue). Festival goers will enjoy live entertainment throughout the day, as well as holiday-themed treats, activities and shopping. The parade kicks off at 5:30 p.m. CST, with broadcast from ABC7 beginning at 6 p.m. CST, followed by the tree lighting and fireworks spectacular just before 7 p.m. CST.

Local residents and watch the parade in person, but it will also be streamed live nationwide on Watch ABC. Encore broadcasts will also air on Sunday, December 13 from 1-2 pm and on Sunday, December 20 from 2-3:00 pm on ABC 7 Chicago. For more information, visit the BMO Bank Magnificent Mile Lights Festival here.