We have some exciting news that we think you and your gut are going to love! Lifeway is excited to announce a brand new product category: our Probiotic Smoothie + Collagen, which is made with our signature kefir cultures that you already know and love, and all four flavors are lactose-free!
Lifeway Probiotic Smoothie + Collagen: Two Nutrient-Dense Offerings in One Product
So, what’s the difference between our Probiotic Smoothie + Collagen and our incredible flagship Lifeway kefir? Collagen! We turned our regular kefir cultures into a probiotic smoothie that’s boosted with 5 grams of collagen peptides and a lactase enzyme to get rid of any remaining lactose after culturing.
Now, you can skip the task of adding collagen powder to your daily dose of Lifeway kefir and enjoy both products in one. Available in four delicious flavors – Matcha Latte, Berry Blast, Tropical Fruit, and Plain. As consumer demand for lactose-free dairy products is predicted to grow rapidly over the next five years, we are excited to offer something completely new and revolutionary to the market that everyone can enjoy to support their entire microbiome that includes their guts, skin, joints, and immune system all in one.
Why Collagen and Kefir Together?
Research shows that gut and skin health are interconnected through a two-way communication system known as the gut-skin axis, which plays a crucial role in maintaining overall health. The new Probiotic Smoothie + Collagen line supports this important axis through Lifeway’s unique combination of its 12 live and active cultures, 25-30 billion beneficial CFUs (Colony Forming Units) plus 5 grams of Collagen per serving, which may help support skin hydration, elasticity, smoothness, and joint health. This fermented beverage also helps to support a healthy microbiome. Kefir naturally provides high-quality bioavailable nutrients such as Vitamins A, B, and D, as well as protein and essential fatty acids, all of which are crucial to healthy skin cell production.
“The benefits of kefir have been one of the best-kept secrets in the beauty, wellness and celebrity industries for years,” said Julie Smolyansky, President and CEO of Lifeway Foods. “The beauty hack can be credited to the ancient Egyptians, Cleopatra used to bathe in kefir to help soothe and smooth her skin. The trend has since evolved for celebrities, where they have seen a larger impact by consuming the kefir. Margot Robbie worked with skin expert, Jasmina Vico, on the Barbie movie to achieve her natural movie star glow on air. Once it went viral that Vico recommends fermented foods, like kefir, as a key component in skincare routines, we tracked a surge of consumer interest for kefir’s holistic benefits and knew the market was ready for our Probiotic Smoothie + Collagen.”
This will be the first probiotic collagen smoothie with kefir cultures to hit the market, offering consumers an innovative new product to support their skin and gut health. Lifeway Foods has been developing this specific product since 2021 and is excited to launch the innovation as part of the brand’s New Year New You Campaign for 2025. The groundbreaking line will begin shipping in December and will hit shelves nationwide at select independent and specialty stores by the end of the year.
Stay tuned as we release more info about our exciting Probiotic Smoothie + Collagen and where and how to find it. You can keep with us on social media here!