Meet Our Most Fashionable Kefir Flavor Yet

Just in time to welcome the warm spring weather, our Limited Edition Hibiscus Rhubarb Pie Low Fat Kefir is now available on shelves!

Lifeway Kefir Cynthia Rowley


Inspired by the fresh flavors and patterns of spring, our new limited edition flavor is a collaboration with fashion designer Cynthia Rowley, a Chicago-native, strong female entrepreneur and long-time kefir fan. Drawing inspiration from her fitness line ROWLEY, this partnership blends the exciting and innovative worlds of fitness, fashion and healthy living in a bold new way.

This collaboration is a fresh way to integrate the components of a healthy lifestyle across multiple platforms,” says Lifeway CEO Julie Smolyansky. “Both Lifeway and Cynthia Rowley inspire people to live healthier, stronger and empowered lives. We’re making healthy living not just accessible and affordable, but fashionable.”

In the spirit of keeping things fun and fashionable, we threw a very special launch party to welcome Hibiscus Rhubarb Pie at Cynthia Rowley’s Bleecker Street store in New York City. Our friend and renowned chef Seamus Mullen was on hand with a new custom kefir smoothie, made with fresh blood orange, beets, pomegranate, and of course our Hibiscus Rhubarb Pie Kefir.

Lifeway Kefir Cynthia Rowley


Lifeway Kefir Cynthia Rowley


Hibiscus Rhubarb Pie will be arriving on more shelves soon, but only for a limited time! Look for it and request it at one of the following stores:

  • Marianos
  • Jewel
  • Fresh Tyme
  • Giant Eagle
  • Heinens
  • Hy Vee
  • Jungle Jims
  • Coburns
  • Price Chopper
  • Associated Foods
  • Harmons
  • Wegmans
  • Shop Rite
  • Fairway

Let us know what you think of our favorite new flavor by visiting us on Facebook, Twitter and Instagram! Be on the lookout for fresh new recipes featuring this floral flavor in the coming weeks, too!