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National Kefir Day Recap: Lifeway Celebrates 40th Birthday with Kefir Smoothies at SoHo Pop-Up

June was a special month for Lifeway! On June 18th and 19th, Lifeway celebrated its 40th birthday and hosted several pop-ups across the country, including an incredible kefir shop pop-up in SoHo. Complete with live music from Cannons and a special Lifeway Kefir Shop smoothie bar, this pop-up drew in local Lifeway fans, Lifeway community creators, and even local New York Knicks fans who were attending a parade to celebrate their big win in the NBA finals.

The Lifeway Kefir Shop was designed to welcome our community to an interactive experience centered on Lifeway Kefir’s versatility, taste, and functional appeal. From curated kefir creations to product sampling and shareable moments, the pop-up showcased how Lifeway Kefir and Lifeway Farmer Cheese both fit into everyday wellness routines as two of the highest-quality cultured dairy products consumers can enjoy.

Lifeway Kefir Shop - Pop-up in SoHo - Outside View

 

Lifeway Kefir Shop - Pop-Up in SoHo - Smoothie Bar

 

Lifeway Kefir Shop - Pop-Up in SoHo - Crowd

 

Lifeway Kefir Shop - Pop-Up in SoHo - DJ

 

Lifeway Kefir Shop - Pop-Up in SoHo - Fridges

 

Lifeway Kefir Shop - Pop-Up in SoHo - Family with Smoothies

 

 

Lifeway Kefir Shop - Pop-Up in SoHo - Smoothie Bartenders

 

 

On Friday, June 19th, our Kefir Shop pop-up officially opened to invite in guests all afternoon into the evening where everyone could enjoy the music, delicious small bites, upbeat atmosphere, and even customized Lifeway caps. One of the biggest highlights of the shop was the Lifeway Kefir shop smoothie bar that offered guests six delicous smoothie recipes to choose from blended with different flavors of our probiotic-rich, protein-packed kefir.

Julie Smolyansky at Lifeway Kefir Shop - Pop-Up in SoHo

 

Julie Smolyansky at Lifeway Kefir Shop - Pop-Up in SoHo

 

Lifeway Kefir Shop - Pop-up in SoHo - Guests with Lifeway Kefir

 

Lifeway Kefir Shop - Pop-up in SoHo - Knicks Fan

 

The innovative pop-up experience also welcomed soccer star Rose Lavelle as the celebrity smoothie bartender, music by AMRIT, and a live performance by Cannons that evening. Guests were able to sample a variety of Lifeway kefir’s hottest products, including our fan-favorite kefir, our protein-rich farmer cheese, and more. Along with great memories, guests left the lively event with their very own kefir swag bag filled with Lifeway merch, products, and more!

Lifeway Kefir Shop - Pop-Up in SoHo - Outside Line

 

Lifeway Kefir Shop - Pop-Up in SoHo - Lifeway Products

 

Lifeway Kefir Shop - Pop-Up in SoHo - Smoothie Menu

 

Lifeway Kefir Shop - Pop-Up in SoHo - Smoothie Bar

 

Lifeway Kefir Shop - Pop-Up in SoHo - Customizable Hats

 

Lifeway Kefir Shop - Pop-Up in SoHo - DJ Amrit

 

Lifeway Kefir Shop - Pop-Up in SoHo - Cannons

 

We wanted to share some of the top highlights with all of you, plus all six of the gut-healthy smoothie recipes from the event in case you weren’t able to be there with us. Check out the fun-filled event, and get the recipes below so you can make your own kefir smoothies at home with us!

Lifeway Kefir Shop - Pop-Up in SoHo - Guest Making a Smoothie

 

Lifeway Kefir Shop - Pop-Up in SoHo - Guest with Peach Kefir

 

Lifeway Kefir Shop - Pop-Up in SoHo - Guests with Smoothies

 

Lifeway Kefir Shop - Pop-Up in SoHo - Guests with Smoothies

 

Lifeway Kefir Shop - Pop-Up in SoHo - Rose Lavelle with Lifeway Smoothie

 

Lifeway Kefir Shop - Pop-Up in SoHo - Rose Lavelle

 

Lifeway Kefir Shop - Pop-Up in SoHo - Smoothie in Lifeway Cup

 

Lifeway Kefir Shop - Pop-Up in SoHo - Smoothie Menu

 

Lifeway Kefir Shop - Pop-Up in SoHo - Smoothie Menu

 

Lifeway Kefir Shop - Pop-Up in SoHo

 

Lifeway Kefir Shop - Pop-up Shop - DJ Booth

 

Lifeway Kefir Shop - Pop-Up in SoHo - Winterooni

 

Lifeway Kefir Shop Pop-Up Smoothie Recipes

Choose your favorite Lifeway Kefir Shop smoothie recipe below, then add the ingredients to a blender, and blend to enjoy!

Lifeway Kefir Shop - Pop-up in SoHo - Smoothie

 

1. Lifeway’s Strawberry Birthday Cake

Strawberry Dream Layer:

Coconut Cream Layer:

  • 3/4 cup Coconut Lifeway Kefir
  • 1/4 cup frozen coconut water cubes
  • 2 tbsp. coconut cream or unsweetened shredded coconut

Toppings: Rainbow sprinkles

 

2. The NY Orange + Blue Swirl (New York Knicks-Themed)

Pineapple Mango Layer:

  • 1 cup Mango Lifeway Kefir
  • 1/4 cup frozen pineapple chunks
  • 1/4 cup frozen mango chunks
  • 1/2 tsp. blue spirulina powder

Blueberry Basil Layer:

 

3. Rose’s Midfield Mango + Strawberry

Pineapple Mango Layer:

  • 1 cup Mango Lifeway Kefir
  • 1/4 cup frozen pineapple chunks
  • 1/4 cup frozen mango chunks
  • 1/2 tsp. blue spirulina powder

Strawberry Dream Layer:

 

4. Amrit’s Matcha Mix

Vanilla Matcha Layer:

Coconut Cream Layer:

  • 3/4 cup Coconut Lifeway Kefir
  • 1/4 cup frozen coconut water cubes
  • 2 tbsp. coconut cream or unsweetened shredded coconut

 

5. Cannons’ Everything Glows Blend

Pineapple Mango Layer:

  • 1 cup Mango Lifeway Kefir
  • 1/4 cup frozen pineapple chunks
  • 1/4 cup frozen mango chunks
  • 1/2 tsp. blue spirulina powder

Peach Hibiscus Layer:

  • 1 cup Peach Lifeway Kefir
  • 1/2 cup frozen peach slices
  • 1/4 cup strongly brewed hibiscus tea frozen into ice cubes

 

6. Gutsy’s Coconut Bliss

Coconut Cream Layer:

  • 3/4 cup Coconut Lifeway Kefir
  • 1/4 cup frozen coconut water cubes
  • 2 tbsp. coconut cream or unsweetened shredded coconut

Toppings: Coconut flakes

 

Looking to find our products near you? Check out our store locator here, and find all our delicious recipes made with Lifeway here.

 

Lifeway Foods - We Love Your Guts

 

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