#QuantumParty to Support Whole Planet Foundation starts tomorrow!

The Quantum Collective Southwest Invasion is this weekend and we couldn’t be more ready. With the winter weather is still hanging on in our hometown of Chicago, we’re looking forward to a sunny weekend of music, art and, of course, kefir!

Lifeway and Quantum Collective’s Southwest Invasion

The Quantum Collective is an innovative music marketing company that brings together musicians, artists, celebrities and consumer brands through original programs and live events. Their primary event is their yearly Southwest Invasion – a two-day event in Austin, TX during South by Southwest (SXSW) in conjunction with Whole Foods and the Whole Planet Foundation. This family-friendly event is FREE and features more than thirty of today’s best and up-and-coming acts. Even better? We’ll be on site serving up some of our favorite Lifeway Kefir products AND doing in-store demos! Stop by our tent early in the day for our Kefir with Oats (3.5 ounce conventional kefir in the afternoon), or take a stroll through the flagship store – we’ll be talking about our ProBugs Kefir for Kids and Kefir with Oats, so be sure to stop by with any questions. 

We’re excited to work with Quantum Collective and the Whole Planet Foundation to support the Musicians for Microcredit project – a campaign to raise $5000 to support the WPF’s microlending initiatives. Visit the Whole Planet Foundation’s website to learn more about the programs. Read more of how our partnership with the WPF is working here and here.

If you’re in the Austin area (or can get yourself there), get your tickets here!

More About The Event

Friday and Saturday
March 20 & 21, 2015

Whole Foods  Austin Rooftop & Courtyard
525 N Lamar Blvd.
Austin, TX 78703

More than forty bands – there’s something for everyone!