Serving Up Kefir at the Taste of Tennis

If you take a look at the Lifeway Mission, you’ll see that one of our goals is to improve the health of our customers. We do that in a few ways: by producing the best kefir you can buy, by being environmentally and socially responsible, and by supporting events and organizations that promote healthy living.

We believe healthy living is equal parts what you eat, how you move your body, and what you think about your body. That’s why we’re proud to support this year’s Taste of Tennis food and tennis event in New York City!


The Taste of Tennis

The Taste of Tennis, considered by many to be the world’s leading food and tennis event, is a traveling event series that features a variety of events, including food prepared by top chefs, cooking demonstrations and celebrity tennis challenges. For a local flare, each host city will showcase their most renowned and up and coming chefs. It’s an event series for foodies and tennis fanatics alike!

Service, Lifeway Style

Never ones to miss the opportunity to share our fabulous kefir with a willing (and hungry!) audience, we’ll be serving a variety of our kefir products throughout the event. We’re especially excited to showcase our new Protein Kefir – the probiotic kefir you know and love, packed with 20 grams of protein per serving – to a group of active food enthusiasts, but we’ll also be serving our favorite Frozen Kefir. We might even break out a new recipe for a Protein Kefir float (which we’ll be sure to share with you after the event, of course).

Tickets are still available if you are in the NYC area! Find them, and more about Taste of Tennis, here.