Last fall we rose with the sun to sip Bellinis and kefir smoothies after an invigorating rooftop Sun Salutation yoga party in Austin, Texas. Now we’re bringing our yoga show on the road to New York’s Gurney’s Montauk Resort and Seawater Spa in the Hamptons for YogaFest on Saturday, July 11! Wellness for the Greater […]
Game? What Big Game?
The “big game” is once again upon us and, like many of you, we’ve found ourselves more excited about the snacks and the commercials than the game itself. With a free afternoon (and traffic-less roads), the possibilities for new experiences are endless! While a few hours spent in front of the ‘tube with friends and family can […]
Pre-Party for the Grammy’s® with the Whole Planet Foundation
Who’s ready for the Grammy’s®? We are! For the Whole Planet Foundation’s Pre-Grammy® party, that is. This year, the WPF will once again partner with Planet LA Records and Clamorhouse to host an exclusive music showcase to raise funds for their microlending programs. Keeping with our mission to be good for more than just you, […]
Lifeway Kefir: Good for the Environment
By now we hope you’ve seen our commercial that shares our new brand message: Lifeway Kefir is good for more than just you. We’re excited for this new chapter of the Lifeway story; you know Lifeway Kefir is good for you, but there are a good deal more things Lifeway Kefir is good for. One that we’re extremely […]
Ringing in a 2015 That’s Good for More Than Just You
On behalf of the entire Lifeway family, we want to send a big thank you to all of the organizations that celebrated with us as we rang the NASDAQ opening bell on Tuesday and kicked off our new campaign. Even more, we want to shine a spotlight on their collective actions that provide much needed […]
Sharing our #MotherCulture + Easy Baby Food Recipe
The benefits of abundant and diverse microflora in infants have been in the news lately. The news that a healthier community of gut bacteria can help babies calm down from colicky episodes has had our phones at Lifeway ringing off the hook! “How soon can I start giving my baby your probiotic kefir?” deranged and […]
What Does #MotherCulture Mean to You?
Lifeway is proud to unveil our #MotherCulture campaign with a series of ads featuring real moms who drink real kefir. Everything, including kefir, starts with a mother. While we have our own stories to share, we want to hear from our friends and fans! Lifeway CEO Julie Smolyansky is utilizing her leadership role to make […]