Lifeway Foods, the leading U.S. supplier of kefir and fermented probiotic products, will showcase its latest cultured dairy innovations, Muscle Mates™ and Probiotic Kefir Butter™, at Natural Products Expo West 2026 as the brand celebrates its 40th anniversary. Taking place March 3–6 at the Anaheim Convention Center in Anaheim, CA, Lifeway’s interactive booth will highlight the company’s leadership in fermented foods and four decades of category expertise.
Leading the new lineup is Lifeway Muscle Mates™, a lactose-free, 8-ounce ready-to-drink functional beverage that combines 20 grams of protein, 5 grams of creatine, and 12 live and active probiotic cultures. Built to support strength, recovery, and gut health, Muscle Mates™ is designed for pre-workout fuel, post-workout recovery, or everyday wellness. The line will start rolling out in grocery stores, fitness centers, and select retailers nationwide, meeting growing consumer demand for performance-driven, functional beverages.
Also featured is Lifeway Kefir Butter™, a probiotic, cultured butter available in Unsalted, Sea Salt, and Honey Butter varieties. Low in lactose and made with Lifeway’s signature kefir cultures, this butter is crafted for depth of flavor and a silky finish, shining in everything from everyday cooking to final, chef-style touches. Drawing on decades of cultured dairy expertise through its subsidiary Fresh Made, Probiotic Kefir Butter™ pairs indulgent flavor with functional nutrition, answering consumer demand for premium butter that excels in taste, texture, and versatility.
From wellness-focused activations to daily sampling, Lifeway invites guests to join the Company and celebrate 40 years of gut-health innovation. Attendees can stop by Lifeway’s booth to sample new and beloved products, learn about the benefits of probiotics, and experience the brand through colorful visuals and interactive moments.
Where to find Lifeway at Expo West:
● Lifeway Foods Main Booth
Booth #743 from March 4 – 6
● Fresh Ideas Organic Marketplace
Booth F4
Tuesday, March 3 12 PM – 5 PM
● Trends & Innovation in the Wellness Beverage Marketplace with Lifeway VP of Communications Derek Miller
Anaheim Marriott, Platinum Ballroom 1 & 2
Tuesday, March 3 from 8:30 AM – 10:00 AM
● Females in Food Expo West Mixer with Lifeway President and CEO Julie Smolyansky
Anaheim Marriott, Platinum Ballroom 6
Wednesday, March 4 at 5:30 PM
● Barry’s LIFT Class sponsored by Lifeway
Grand Plaza on Wednesday, March 4 from 7:30 AM – 9:00 AM
● The Kefir Cookbook: An Ancient Healing Superfood for Modern Life, Recipes from My Family Table and Around the World book signing with Lifeway Foods CEO, Julie Smolyansky
Booth #743 on Thursday, March 5th from 1 PM – 2 PM
● Outside Sampling Station
Grab-and-go favorites from Lifeway each morning at the main Expo entrance