We’ve been hard at work developing some amazing new ways to #LoveYourGuts! It’s perfect timing, too. The global probiotics market is expected to reach $57.4 billion by 2022. We’re excited to be at the forefront with our new lines of tasty, accessible, and nutritious products for the whole family. Check out what’s new below.
Introducing Lifeway Probiotics
We’re excited to launch Lifeway Probiotic Supplements for both adults and children! These shelf-stable daily supplements are available in three powerful blends: Women’s Radiant Health, Traveler’s Defense + Immunity, and Balance Gut Health. Our vegan and allergen-free supplements contain potent blends of probiotics and antioxidants designed to help you feel your best, wherever you are.
We also have Lifeway ProBugs Chewables for children available in two tasty, kid-friendly flavors – Grape and Strawberry. These chewable supplements deliver 10 of the best child-specific cultures that may help support digestion and immunity. Plus, they’re fortified with fiber and vitamins C and D for added nutritional power!
“Our adult probiotic supplements and children’s chewables offer convenient options for anyone, even those on strict diets, to enjoy the benefits Lifeway has to offer,” said Lifeway Foods CEO Julie Smolyansky.
Kefir You Can Eat with a Spoon!
People are loving our new Strained Kefir Cups and Farmer Cheese, available in both organic and conventional blends.
“Our new products were developed with on-the-go customers in mind, especially busy millennials who are looking for healthy, portable snack options. Our cupped kefir and farmer cheese come in a range of flavors that can be enjoyed at home, on the road, at work or wherever the day takes them,” said Smolyansky.
Our Kefir Cups are made with our strained, low-fat kefir. They’re up to 99% lactose-free, high in protein and are naturally gluten-free. Each 5 oz container comes complete with a mini spoon and resealable lid so you can enjoy it anytime. They’re also available with a variety of delicious, all-natural toppings like Strawberry Rosehip and Blueberry Lavender.
Dying to try our Farmer Cheese? There’s no better time than the present! Our classic Farmer Cheese now comes blended with real fruit in a convenient on-the-go cup. With the mild, snackable flavor of cottage cheese and the creamy, spreadable texture of ricotta, our Farmer Cheese is packed with protein, calcium, and probiotics. It’s the perfect midday work snack or on-the-go treat!
Make Your Own Kefir
We’ve had a lot of demand for kefir grains, so we’re delighted to release our new DIY Kefir Starter Kit!
Each kit contains three packets of dried kefir starter cultures for you to make your own kefir in three simple steps. The starter is GMO-free, gluten-free and contains six authentic probiotic cultures, including L. Lactis, L. cremoris, L. diacetylactis, L. rhamnosus, K. maxianus, and B. lactis.
Lifeway Elixir
Looking for a delicious probiotic tonic? How about a healthier mixer or quick and easy mocktail? We’ve got just the thing for you! Our Lifeway Elixir is a vegan sparkling probiotic beverage. It’s organic, low in sugar and calories, refreshing, delicious, and functional. We’re so proud of the great-tasting, low-sugar, healthy concept we’ve created – thanks in part to customer feedback!
Sneak Peek at Our Newest Kefir Flavor
Last but not least, we are soon releasing our newest flavor of organic low fat kefir, Ceremonial Matcha! We love blending matcha into our kefir smoothies, so it was only natural that we made a pre-blended version for you. Each 8 ounce serving has 2 g of matcha, providing antioxidants, and 30% of the caffeine of 1 cup of coffee. Enjoy it as part of a healthy breakfast, or as a snack when you need a small burst of energy.
What new Lifeway product are you looking forward to most? Let us know by visiting us on Facebook, Twitter, Instagram or Snapchat!